- University Students aged between 18-21 | Emergent Service Workers
Students in the UK have the support of the government via student loans for some disposable income and more often than not, a lot of students also balance uni life with having a part time job.
- Young Couples aged between 21-26 | New Affluent Workers
Young couples that have worked hard and been lucky in the careers department that are earning steady money and living by themselves are in comfortable enough state to do necessary shopping (groceries, furniture etc.) as well as leisurely retail activities (clothes shopping, going to restaurants.)
- Established Families between 26-30+ | Technical Middle Class & Established Middle Class
Though through my personal demographic bubble I cannot closely relate to many established families in the age ranges suggested; The research of the success of other discount apps I can safely say that the response with discounts for families is just as popular as the attention that's garnered from younger individuals.
[Chart and Graph information from this Source]
